Mark Corrigan

Thursday, 11 November 2021 09:07

E78 - Buyer Beware; Buyer Bewildered

Do you have a favourite craft cannabis flower? Are you getting what you think you ordered? Think again. While attending the Calgary Hempfest, Kirk and Trevor gathered five Micro Cultivation License holders (plus a surprise cameo contributor!) to discuss the recreational cannabis retail space. The conversation revealed a complicated system of regulations, policies, and red tape which affect their ability to build brand loyalty. Although these passionate growers produce excellent weed, it is surprisingly difficult for their high quality, small batch, hand trimmed product to reach you, the consumer. Packaging, sale by lottery, and ambiguously named SKU's are some of the many convoluted rules of the game. Kirk and Trevor ponder whether the current recreational cannabis system actually prevents us from properly understanding the cannabis product we are purchasing, and how small cannabis producers might eventually break even.

You can find us on

© Reefer MEDness. ALL Rights Reserved. | Login | Webdesign by Bankert Marketing Inc.