Ontario entrepreneurs are solving a problem that Trevor confronts on a weekly basis. People going to recreational cannabis stores with health questions like, "Are these gummies okay with my seizure meds?" We know that a large percentage of customers at recreational cannabis stores are using their cannabis for health and wellness purposes. Yet, budtenders are limited in the health information that they can provide. In this episode, Kirk and Trevor learn how two businesses owners are filling in the gaps left by governments’ lack of attention within the Medical Cannabis program. Lisa Bigioni is the Co-Founder and CEO at Stok'd, a retail cannabis store. Anushya Vijayaraghevan is a pharmacist and Co-Founder of Apothecare. Their niche filling collaboration is that Stok'd, an experiential cannabis retail shop, gives customers access to Apothecare, a pharmacist-led virtual consultation service. Together, these businesses provide a pathway for those searching to learn how to use cannabis for their health and wellness. This is another example of how the Cannabis Industry is meeting the needs of those looking to learn the health benefits of using cannabis.