How do we define “Craft Cannabis” in Canada? Greencraft Cannabis, a local Manitoba grow operation, is out to answer this question. Eric Greening discusses the process of obtaining his Health Canada micro cultivation licence and how his new company will grow smaller batches putting the plant first. Not only has Health Canada created opportunity for smaller craft growers to finally legally enter the cannabis space, these new licences have also fashioned economic development opportunities for rural communities. Kirk and Trevor question whether the path craft cannabis businesses follow will be similar to the craft beer industry? They ponder how large growers will compete with this new craft market place. This episode marks the start of a planned series exploring the question above.