What do you think of when you hear, "Discretion, discovery, and delight"? That phrase is what our Marketing Guru, Bridget Hoffer co-founder of Marigold Marketing and PR, thinks customers are looking for in a Cannabis retailer. Our business management consultant, Karen Debroni - Principal at Debroni and Associates, says education is key for people getting into the Cannabis Space. Kirk and Trevor talk to these Boss Ladies about how they got into the Cannabis Space and why it is attracting so many female entrepreneurs. Then they shamelessly pick the brains of these Cannabis Business Experts for pearls on running and marketing a podcast. Hey, where were Kirk and Trevor going to get better caliber coaching for free? You should listen and learn something from the Boss Ladies too.